Not that I'm suggesting that ITV Play is feeling desperate about its future at all and looking to survive in the wild somehow, particularly now it's been dumped by ITV, but I've now been solicited twice - once on Friday and once on Saturday - by a market researcher for ITV Play, wanting to know my opinions on the channel.
There's an online survey for me to fill out, which includes such choice questions as:
- How important do you feel it is that ITV is involved in ITV Play for the programme/experience quality
- How important do you feel it is that ITV is involved in ITV Play for you to be confident that it can be trusted to be fair and ethical
- Please choose the TV channel that you consider the most trustworthy that you watch
- How do you consider ITV as a broadcaster?
- Are you aware that the guidelines for this type of programme are now under scrutiny?
- Do you feel that the ITV Play programmes give you enough information about the chances of winning and the number of callers taking part
- ITV has recently announced it is intention of moving out of overnight ?¢‚ǨÀúParticipation’ TV in the form of ITV Play, do you consider this to be a good decision?
Oh dear. Poor old ITV Play, trying to gather together all the majestic power and support that bloggers can provide. At least, I presume it's them, even though I have to email a btinternet.com address if I have any questions.
UPDATE: It's not ITV Play after all, unless they've planned a very elaborate cover story. Which is always possible, if you've ever seen some of the labyrinthine logic that goes into their questions.
September 17, 2007 | Reply
ANy chance of pointing the pollsters my way? I'd like to be able to put a nail in the ITV Play coffin, perhaps by answering "Balaclava" to their questions - or randomly choosing to give some number that appears to bear no relation to anything they've asked.
Scott
September 17, 2007 | Reply
I get the impression that as long as you mention ITV Play in a blog post, they'll be on to you before long.
September 19, 2007 | Reply
Hi,
in fact this survey is very far from being an ITV one- I'm researching for academic purpose and woule be grateful if you look at survey or just give me your views in an e-mail
Thanks
Tim
September 19, 2007 | Reply
I've looked and I've looked and I've looked and for the life of me, I can't actually see what your 'academic purpose' is? Could you explain
a) Who you are and what academic bodies or organisations you're affiliated with
b) What the purpose of the survey is
c) The methodologies chosen for selecting respondents and phrasing questions to eliminate bias, prevent sample skew through self-selection, etc
d) Where the results will be reported, what they'll be used for and by whom?
I can see you're offering a random prize - not wishing to be all ironic, given the subject matter, but can you explain what transparency there will be in the selection of winners, etc? ;-)