ITV3 has been around for some time, mainly in the guise of Granada Plus before it got rebranded. It now has another relative, ITV4, which is supposed to be a “man's channel”, showing American imports among other things.
Good theory. So why is it that all the good American imports are on ITV3? You wouldn't know they were there because there's no advertising. Yet, Numb3rs debuted on there a few weeks ago, as did Touching Evil (the US version). What does ITV4 have? The re-make of Kojak, which was so bad I stopped watching after ten minutes.
Sure ITV3 is essentially still the home of Poirot repeats, but they should think about moving over the new US imports to ITV4 if they're not going to waste them.
Updates and related entries
January 9, 2006:
ITV is to unveil its new branding next Monday. I propose some alternatives.
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